When companies have cross-functional alignment around the value they provide and the differentiation of their solutions, salespeople have clear direction on how to have sales conversations that lead to great deals. Without that message consistency, companies stagnate while competitors run the market. Hear the conversation with Segment Co-Founder Calvin French-Owen and our own Co-Founder John Kaplan, as they discuss aligning product with sales.
Command of the Message® is not an off-the-shelf offering. It's customized to a company's marketplace, buyers and organizational structures. We make it our mission to understand the business our clients operate. The customization ensures developed content, processes and tools are immediately put to use.
Protect your investments by creating a system of sales effectiveness that drives greater gains at realization.
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