How Early Board Buy-in Supported
Segment's Rapid Revenue Growth

John and Joe talk through why it’s critical to capture commitment for a transformation initiative from board members and cross-functional leaders.

• What led Segment's leaders to look to the board early in their approach.
• The key benefits from working with the board throughout the planning and launch of a transformation initiative.
• How capturing early board buy-in can help drive company-wide commitment for a transformation initiative.

Your portfolio company's sales leader may find value in the insight that John and Joe offer around critical CRO actions.

• A 90-day plan your CROs can use to define sales execution challenges and their bottom-line impact.
• The benefits of gathering early input from your company's leadership, board and sales team.
• How to build cross-functional consensus around go-to-market shifts.

When aiming to scale PLG success, at some stage company leaders focus on evolving their go-to-market motion, John and Joe discuss those shifts.

• The impact improving buyer alignment has on a company's flywheel.
• How to generate cross-functional alignment behind customer outcomes and operationalize it in a scalable way.
• How buyer alignment can improve productivity across customer-facing organizations.

Segment’s tremendous growth is an example of what it takes from C-suite executives, board leaders and companies as a whole to get to the next level. Today, Segment's ongoing success and rapid growth have garnered the attention of the marketplace.

• $3.2B acquisition by Twilio
• 150% growth in ARR over a two-year period
• Increased efficiency in Product and Customer Success