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Investor Blog
Our investor content is focused on helping you gain insight into what may be hindering sales growth in your companies. We provide thought leadership around ways you can continue to help your portfolio companies accelerate revenue growth.
Categories: Sales Messaging | Scaling Sales
Startup portfolio companies have a unique challenge that you are likely all too familiar with; selling a solution that is so new and innovative that it isn’t a line item in buyer budgets. Selling a product that represents a new way of doing business, demands that the sales organization is equipped to be relevant to their buyers’ business-level challenges. When you’re looking to scale sales success in groundbreaking companies, consider how you can help their customer-facing organization solidify alignment with their buyer and close premium deals repeatedly.
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Categories: Sales Messaging | Sales Productivity | Scaling Sales
Experienced investor partners have an opportunity to help portfolio companies generate consistent alignment on their buyer-focused messaging. Generating a value-driven sales message can have a strong impact in helping sales organizations align to support rapid growth. Establishing and implementing a value-selling approach to the sales message has supported NS1’s sales organization in driving revenue growth. Their Chief Operating Officer, Brian Zeman, said, "If you’re going to hire people, grow your business, spend millions of dollars on talent, it’s simply not worth it if you don’t have a solid methodology in place to make them productive."
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