Investor firms have an opportunity to provide guidance to portfolio company leaders, throughout every stage of company growth. Rapid revenue growth requires a strong sales organization and a sales leader focused on motivating and coaching them. Finding the right sales leader and hiring a high-growth sales team is critical to success. A success profile is a great tool for helping portfolio leaders define and hire the right CRO. We've outlined how building a robust success profile for your critical sales roles can help your partnership build a strong foundation for revenue growth.
CRO Best Practices
While there are many things that contribute to the decision behind the hiring of a CRO, (company growth goals, time left in the investment period, etc.) there are a few key characteristics by growth stage that are pivotal for the CRO to succeed. Investor firms can help guide portfolio leadership teams in recruiting and hiring the right CRO by ensuring they match specific portfolio growth goals with the leadership characteristics needed to achieve them. We’ve outlined some key characteristics companies should consider in selecting a CRO at each stage of revenue growth in our Guide: How Investors Help Portfolio Companies Hire the Right CRO. Download the full guide here, and get a preview of what you'll find in the guide below.