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Investor Blog
Our investor content is focused on helping you gain insight into what may be hindering sales growth in your companies. We provide thought leadership around ways you can continue to help your portfolio companies accelerate revenue growth.
Categories: Scaling Sales
Product-led growth (PLG) can propel emerging portfolio companies forward. The right PLG approach enables companies to scale success and significantly reduce time to realization. It's important to understand what successful CROs do to achieve these critical company outcomes. While every organization is different, there are often complex challenges that can arise as companies work to scale product-led growth. John Kaplan discussed PLG opportunities and challenges with Segment’s Former Chief Revenue Officer Joe Morrissey. For background, Segment enables customer-focused growth with good data by giving their customers a single API to collect, clean, activate and orchestrate all of their customer data. In late 2020 Segment was acquired by industry leader Twilio for $3.2 billion, adding intelligence to Twilio’s digital engagement channels, which currently power one trillion interactions per year.
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Categories: Scaling Sales
When prioritizing initiatives to scale the business, successful executive leaders look to their portfolio company’s board early on in their process to capture buy-in and support. Getting this early commitment from the board, supported Segment’s leaders in driving critical company outcomes from their transformation initiative.
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Stay up to date. Don’t miss our content focused on improving sales performance in growing companies.
Categories: Scaling Sales
With each stage of growth, investors have the unique opportunity to help their portfolio company leaders navigate complex challenges to decrease their time to realization. We’ve outlined examples of what successful companies address, in each phase of growth, to scale revenue. Consider how you can help your portfolio company partners assess these areas and provide support as they look to address what's critically needed to scale the business.
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Categories: Scaling Sales
Help your portfolio company leaders enable their sales organization to overcome the complex challenges of operating in a competitive B2B market. Your portfolio company partners may be looking for strategic ways to solve existing challenges, while in the flurry to hit growth benchmarks. Their CRO may know what is working well and what is not but is challenged with how to move forward effectively. Consider how you can help your partners navigate these obstacles to ensure their organization can survive and thrive in a competitive market.
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Categories: Sales Messaging | Scaling Sales
Startup portfolio companies have a unique challenge that you are likely all too familiar with; selling a solution that is so new and innovative that it isn’t a line item in buyer budgets. Selling a product that represents a new way of doing business, demands that the sales organization is equipped to be relevant to their buyers’ business-level challenges. When you’re looking to scale sales success in groundbreaking companies, consider how you can help their customer-facing organization solidify alignment with their buyer and close premium deals repeatedly.
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Categories: Sales Qualification | Scaling Sales
Part of the beauty of a revenue-driving sales process is its simplicity. Can your portfolio company leaders explain their sales process to you simply? Help your partners ensure their sales process provides the rigor and support that sales teams need to accurately predict their numbers.
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